Prior to being hired, you need to undergo a number of processes – from lengthy and tricky examinations to really challenging and tiring interviews. Companies provide various sets of examinations that will test your skills and abilities, and that will exhaust your energy at the end of the day. The question about yourself arrives.
What’s even more tiresome are the questions that you need to perfectly answer during the interview as this will either make or break you. You might be asking the basic interview questions and the “Tell Me About Yourself Interview Question” is one of the most frequently asked during the interview.
Knowing what you should say when a sponsor asks you to tell them about yourself can be tough.
Just like baseball.
I’m writing this on Monday after watching the baseball game and we (SF) just got our butt kicked by Washington.
Not the glorious sweep we were hoping for.
Washington came to our house and we were like, “Yeah, what up, what you got for us, son?!”
“4 runs to whoop you hard!” they replied.
We had the question. They had the answer.
They were prepared.
THIS WILL GIVE YOU THE RIGHT ANSWER
What about you?
If a sponsor wants to talk with you… are YOU prepared?
What will YOUR answer be when after all your hard work towards getting sponsored, a company rep comes up to you and says, “Hey, we’ve been watching you and we think you might be a good fit for our brand. Tell me about yourself.”
Ah yes, the dreaded…
“TELL ME ABOUT YOURSELF”
So, what are you going to say?
If you’re like most people you’ll be caught completely off guard and will fumble your way through it. Ending up saying something irrelevant, boring, or worse yet, some nonsensical shit.
“I like turtles.”
First impressions can make or break you so you MUST be on point when you are asked to talk about yourself.
How do you do that?
With a pre-prepared elevator speech!
Introducing yourself to a sponsor with a great elevator speech will have them thinking, “Yup, this IS the fighter we want to work with!”
LET’S GET YOU PREPARED WITH AN ELEVATOR SPEECH
The elevator speech is short, sweet, and has a pinch of “Yeah, I’m awesome”. Just enough to tease them into wanting to hear more.
It’s called the “elevator speech” because if you were in an elevator and asked to talk about yourself, you would have about 20 – 60 seconds to talk. So it better be good.
Here are some tips:
Use attention-grabbing words/phrases.
Are you able to say you’re the largest, the most exciting, the first, the original, or anything along those lines? If you can, use it. You don’t want to blow yourself out of proportion but you DEFINITELY WANT TO TALK YOURSELF UP.
You must display confidence. If you’re unsure whether you’re crossing the line and being too cocky, then cross that line.
If you’re a guy, swing your testicles like a thundergod. If you’re a woman, unleash your inner Xena warrior-princess. Let them hear you roar.
You want a balance but it’s infinitely better to err on the side of being too boisterous rather than too meek.
Talk about your unique points.
Show what makes you different from other fighters.
Make it relevant to the interests of the sponsor.
Make it a point to relate who you are and what you offer, to the desires of the person/company you’re speaking with, and be specific.
For instance, say their company sells energy drinks marketed toward “extreme” types. Instead of saying you “like to drink energy drinks and have done some extreme sports” it would better to say something like “I have 2 fight of the night awards, and an undeniably exciting fighting style that adrenaline junkies relate to.”
Sell the relationship you offer with their target audience.
Many fighters sell themselves short by offering themselves as a commodity. Meaning, they focus on selling logo placement, ad space, etc.. While those are all parts of sponsorship, that’s not what you should focus on.
All those things can be purchased from any fighter, and perhaps for cheaper than what you’re asking. There’s a good chance other fighters will even offer it for free.
So you need to sell something that can’t be bought with another fighter. The thing that can’t be bought anywhere else is your relationship with your fans, and more importantly, the sponsor’s target audience.
For example, notice how in the last bullet point I said: “an undeniably exciting fighting style that adrenaline junkies relate to“.
Focus on relationships.
NOW YOU’RE READY
Congrats! You now have all the information you need to create an elevator speech and wow sponsors.
Go forth thundergods, and warrior-princesses, and get those sponsorships you’ve been dreaming of.