Nigerian Betting Firm Comes To The Rescue Of Kenyan Premier League

Nairobi mini Bloggers.

BetKing Kenya are the new official sponsors of the Football Kenya Federation (FKF) managed Premier League that will kick off next season.

The Nigerian online betting firm that has also invested in the country, was introduced on Thursday, July 16, 2020, by FKF President Nick Mwendwa.

Mwendwa said that BetKing will sponsor the league to the tune of KES 1.2 Billion in a five-year deal.The league will subsequently be renamed the BetKing Premier League.

Under the partnership, each participating club will be entitled to at least KES 8 Million annually from the Federation.

“Our players and club officials have had it rough over the past few years because of an underfunded league. I am happy today to announce BetKing Kenya as our title sponsor in the biggest deal in our history,” said Mwendwa.

The partnership starts at KES 220 Million in the first year, and increments by 5% in the second year, and 10% in the subsequent years.

“We will also commit KES 10 Million of the License fees paid by our partners to the Kenya Women Premier League,” added the president.

The official unveiling of the partner, as well as the league logo, will be done in September.

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