Safaricom CEO Peter Ndegwa Biography, Age, Education, Career, Children, Net worth

Safaricom CEO Peter Ndegwa joins Safaricom from Diageo, a global leader in the alcoholic beverages business, where he is currently serving as Managing Director of Continental Europe.

In his current role, he oversees business operations in 50 countries in Western and Eastern Europe, as well as Russia, the Middle East, and North Africa region. He was appointed to the role in July 2018, becoming the first African to run a large business for Diageo outside of Africa.

In his time in Continental Europe, his energy to drive transformational change has delivered significant results.

Prior to this, Safaricom CEO Peter Ndegwa led two of Diageo’s biggest businesses on the continent, Guinness Ghana Breweries Plc and Guinness Nigeria Plc. At Diageo Peter has developed a reputation for cultivating a strong inclusive culture which has been paramount in his leadership.

Peter Ndegwa Age and Place of Birth.

Peter Ndegwa was born in 1969 in a rural village in Central Kenya. He is 53 years old as of 2023.

Peter Ndegwa Tribe.

He is a Kenyan by nationality and a Kikuyu by Tribe.

Peter Ndegwa’s wife and children

Safaricom CEO Peter Ndegwa is a family man. He married Jemimah Ndegwa some years back and the two have a child together.


Peter Ndegwa’s son, Ryan Ndegwa is about 12 years now. Interestingly, he first moved to Kenya recently following the appointment of his father as CEO at Safaricom PLC.

Peter Ndegwa’s Education

He holds an MBA from the London Business School and a Bachelor’s degree in Economics from the University of Nairobi.

He is also a Certified Public Accountant and a member of the Institute of Certified Public Accountants of Kenya (ICPAK).

Peter draws his inspiration from his teachers in primary school, the legendary Dr. Geoffrey Griffin – the late founder of Starehe Boys Centre- his alma mater, and his parents, especially his mother.

Peter Ndegwa’s Career:

He began his eleven-year career with global consulting firm PwC as a consultant, relocating to London, UK under the firm’s talent development program in 1996.

In 1999, he transitioned from the Accountancy practice to the Consulting & Corporate Finance Unit at PwC.

After completing his MBA, Safaricom CEO Peter Ndegwa took on key assignments in corporate advisory and project management at leading European and American banks and insurance businesses.

He returned to Nairobi in 2002, where he worked on several significant corporate advisory assignments – providing strategic transaction advice, due diligence, valuation, financial planning and modeling, and significant project leadership and management – mostly in the financial services sector.

East African Breweries

In 2004, Peter joined East African Breweries (EABL), a Diageo subsidiary based in Nairobi, as Strategy Director. In this role, he led the NSE-listed beer manufacturer in shaping a five-year strategy. This included the development of an affordable beer strategy which saw the creation of Senator Keg.

Senator keg has gone on to become one of Kenya’s and Diageo’s most iconic beer brands. It has led to a strong partnership with the Kenyan government and created a viable entry-level beer that reduces the consumption of illicit brews, increases local raw material use, and boosts job creation. As a result, it was recently featured in the Harvard Business Review.

During that period, Peter also led significant business development agendas including the acquisition of Serengeti Breweries Limited, a major subsidiary in Tanzania, and unwound a complex shareholding structure with SAB Miller (now ABI) in both Kenya and Tanzania.

West Africa:

He left EABL in October 2011, starting an eight-year sojourn away from home to Diageo subsidiaries Guinness Ghana Breweries plc and Guinness Nigeria plc both of which he led as CEO.

His commitment to investing in people, introducing new brands, and improving efficiency saw him grow both businesses despite the challenges they were facing. In Ghana, he led talks with the government leading to the introduction of an affordable beer in the country.

In Nigeria, he helped transform the business – at a time when the country was facing economic challenges due to declining oil prices. His efforts resulted in a 40% recovery in share price. He left Nigeria for his current role in Europe in July 2018.

In his career spanning over 25 years, Peter has demonstrated commitment to the simplification of business processes, and leadership and talent development have helped create a sustainable business for the future.

This has not only resulted in a career decorated by new brands, but also winning accolades as an employer, manufacturer, purchaser, and investor.

Peter has also demonstrated a commitment to sustainable business practices. Beyond championing talent development, he has also enabled a range and depth of investment in water and environment programs.

Following the appointment as CEO of Safaricom Plc, Peter once again returns home to Nairobi. Peter is married with one child.

Peter Ndegwa Salary.

In his first year at the helm of Safaricom Plc, he took home Ksh 201.5 Million as an annual payment. This means he earned approximately Ksh 16.79 Million in a month. Safaricom is the most profitable company in East Africa.

Peter Ndegwa Net Worth.

Peter Ndegwa has had a lucrative career in banking and finance, earning him a good salary for over 20 years. As of 2021, his estimated net worth is between $1 and $5 million.

He is among the most influential businessmen in East Africa.

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