Eric Latiff is one of Kenya’s most respected journalists and broadcasters, known for his insightful political commentary and engaging media presence. With over two decades in the industry, Eric Latiff has worked with major media houses, moderated presidential debates, and founded successful digital agencies. This biography examines his life, including his age, family background, education, career highlights, and net worth.
Eric Latiff’s Age and Early Life
Eric Latiff was born on August 17, 1965, making him 59 years old as of 2025. However, some sources suggest he was born in 1978, which would place his age at 47. The discrepancy may stem from conflicting records, but most credible sources support the 1965 birth year.
He was born at Pumwani Maternity Hospital in Nairobi but grew up in Kajiado County after his mother, a police officer, was transferred there. His upbringing in Kajiado shaped his early education and career interests.
Eric Latiff’s Tribe and Family
Latiff hails from the Kikuyu tribe, one of Kenya’s largest ethnic groups. While he keeps his personal life private, it is known that he is married and has one daughter. Details about his wife remain undisclosed, as he prefers to shield his family from media scrutiny.
Education Background
Latiff’s academic journey began at Kimana Primary School in Kajiado, followed by Mang’u High School for his secondary education. His passion for media was inspired by legendary radio presenter Fred Obachi Machoka.
He later joined the Kenya Institute of Mass Communication (KIMC) in 1998, where he studied Telecommunications Engineering. This technical background laid the foundation for his future in broadcasting and digital media.
Eric Latiff’s Media Career
Early Career & Capital FM (2003-2016)
Eric Latiff began his career as an intern at Standard Media Group before joining Capital FM in 2003 as an online editor. He worked closely with the late Chris Kirubi, the station’s owner, and honed his skills in digital journalism.
K24 & KTN (2006-2019)
In 2006, Eric Latiff played a pivotal role in launching K24 TV as its founding station manager. He introduced the modular news concept, revolutionizing 24-hour news broadcasting in Kenya.
He later joined KTN as a prime-time news anchor, where he spent six years conducting interviews, producing news content, and shaping Kenya’s media landscape.
Spice FM & “The Situation Room” (2019-2025)
In 2019, Eric Latiff returned to Standard Group to co-host “The Situation Room” on Spice FM alongside CT Muga and Ndu Okoh. The show became a platform for political debates and national discourse, earning him widespread acclaim.
Nation Media Group & “Fixing the Nation” (2025-Present)
In January 2025, Latiff left Spice FM and joined Nation Media Group (NMG) to co-host “Fixing the Nation” on NTV Kenya and Nation FM alongside Janet Mbugua and Mariam Bishar.
Entrepreneurial Ventures: Zeze Digital & Zeze Tunes
Beyond journalism, Latiff is an entrepreneur. He founded:
- Zeze Digital: A digital marketing and media strategy agency.
- Zeze Tunes: A digital content distribution firm specializing in video and music rights.
These ventures highlight his expertise in digital communications and branding.
Notable Achievements
- Moderated the 2022 Kenyan Presidential Debate alongside Yvonne Okwara.
- Interviewed President William Ruto during the 2024 anti-finance bill protests.
- Named among Kenya’s Top 100 Influential People in 2023.
Eric Latiff’s Net Worth
Eric Latiff’s estimated net worth is KSh 15 million, primarily from his media career and business ventures.
Conclusion
Eric Latiff’s journey from a telecommunications engineer to a leading media personality showcases his adaptability and passion for storytelling. His contributions to Kenyan journalism, political discourse, and digital entrepreneurship make him a standout figure in the industry.
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