John Marete is following in the footsteps of his former boss, royal Media founder S.K Macharia by having multiple media outlets targetting the vernacular market.
After an unceremonious firing from Citizen TV in 2016, the station’s former head of the Camera unit John Marete has gone on to launch a second TV station.
John Marete At Citizen TV
Speaking to a cameraman who worked under Marete at Royal Media described him as a man with an entrepreneurial mind who was passionate about coordination and ensuring that everything ran smoothly.
“Marete was a leader who clearly showed signs to make major moves in the media sector. His efforts helped him build what he has achieved today.
“He was a key figure in grooming many cameramen who have since made major strides working in leading media stations,” remarked the journalist.
Launching Weru TV and Weru FM
After the launch of Weru TV in December 2016, the station grew to be a market leader in Meru and Tharaka Nithi counties.
At the same time, vernacular stations command a large piece of viewership and listenership in the country growing from regional to national reach.
Some have even deployed digital strategies to reach native speakers in the diaspora with online availability.
Speaking to the media, the media boss who runs Weru FM and Weru TV disclosed that he was going to tap into the Kamba audience by unveiling a new TV station Mutongoi TV.
Weru TV Location and Contact
Weru Broadcasting Center, Kirogine, Katheri Road, Meru
Email: [email protected]
Phone Number; +254 700 117 026 //+254 738 970 438
Launching Mutongoi TV
“We will be up and running by the third week of April 2021. Everything is already set up and we are just in the final stages. It will be a purely Kamba station,” he explained.
The seasoned journalist explained that the station would borrow heavily on the successful format of Weru TV focusing on health matters, money issues, agriculture, news items, and entertainment.
The studios will be based in Machakos, with the station available to view on Signet channels.
John Marete further disclosed that upon seeing the success of the Meru broadcasting languages, he sought to expand to the Kamba region where his wife hails from.
“I have a passion for media and I have plans to become the next S.K Macharia,” he stated
Launching Mutongoi FM
Adding that after the TV station, he would also open a radio station with the same name.
He conveyed that he would also expand to have more vernacular TV and FM stations in the Eastern region.