Overview of the Wines And Spirits Business
Do you think it’s easy to start this business in Kenya? Well, the answer to these questions depends on someone is destined and determined to handle the task.
According to the statement from NACADA, about half of the adult population in Kenya often drinks with the majority drinking daily and spending an average of a hundred shillings daily on each occasion.
This, therefore, forms a large ground for the growth of the wines and spirits business as they are cheaper compared to beer which increases prices due to taxation.
To get started on the Wines And Spirits Business you need to know the following;
As a business person,you need to identify the ideal location and because alcohol consumption is a leisure activity,many customers prefer establishments that are easily accessible. It is therefore wise decision to choose a location with high traffic.
Urban areas experience intense competition and for this reason, you need to ensure that your strategy is on point. You need to scan market conditions to ensure that your prices are reasonable and keep track of changes in the market.
The most crucial license of all is the liquor license which costs around ksh50,000. You will also need other licenses such as a business license from the county council, a health certificate, approval by NEMA, and an MCSK license.