Sponsorship Deal: Here Are The Details Of The Recently Sealed FKF-BetKing Deal.

Sponsorship Deal

Football Kenya Federation (FKF) president Nick Mwendwa has revealed the finer details of the sponsorship deal with BetKing which was secured for the Kenyan Premier League.


BetKing Kenya and FKF last week entered into a contract that will see the Nigerian online betting pump Sh1.2B into the Kenyan Premier League as title Sponsorship Deal that will stagger to the next five years.

The league will receive USD 2,200,000 in the first season which will be increased by five percent in the second season and by ten percent in the subsequent three seasons.

The deal will see BetKing Kenya release the funds in installments. A sum of USD 120,000 will be disbursed to FKF within 7 days of the signing of the agreement. The firm will then disburse a further USD 693,334 a month prior to the official kick-off of the season, USD 693,333 on or before the end of the third month of the season, and a similar amount before the end of the sixth month of the season.

For the entire duration of the contract that will run for five seasons, FKF Premier League will be referred to as the BetKing Premier League.

Further details indicate that BetKing will have the exclusive right to be the sole sports betting and title sponsor and that FKF must ensure that all clubs participating in the league don kits bearing the firm’s logo on their shirts’ sleeves for both their authentic and replica jerseys.

BetKing will further possess the right to erect eight pitchside banners in all match venues at its own cost. (home match 8 pitch
boards, center circle 2, 18 Line 2 & 2 behind each goal posts).

They will the right to have displayed 50% advertisements and/or logos on every media backdrop beside the exclusive right to activate every league venue on each match day.

They also have the right to use images with no less than 3 players drawn from the clubs participating in the league.

They maintain the right to use clips and still photos, with no less than 3 players for content generation, and may sponsor the player and coach of the month awards.

They also have naming rights and bear the agreed costs of the league’s end of the season gala night and the annual awards.

The contract may be terminated on the expiry of the term or if either party suffers a material breach of the agreement. The termination shall not affect any accrued rights or liabilities of either party.

The arbitration shall be practiced under the laws of England. Andrea Silva, a company that deals in sports rights distribution globally, is entitled to six percent of the sponsorship deal.

During the meeting held on Wednesday via video link, Mwendwa reiterated FKF’s commitment to women’s football, saying that KES 10 million of FKF’s license fee would be channeled towards the Women Premier League. FKF is entitled to a six percent license fee from the Sponsorship Deal.

The meeting was attended by the chairmen of 17 Kenyan Premier League clubs, including Kakamega Homeboyz, Western Stima, KCB, Tusker, Mathare United, Ulinzi Stars, Kariobangi Sharks, Gor Mahia, Posta Rangers, AFC Leopards, Bandari, Zoo FC, Wazito, Nzoia Sugar, Bidco United, Nairobi City Stars and Kisumu All-Stars.

Only Sofapaka skipped the Sponsorship Deal function.

Meanwhile, the federation has formed a transitional Committee comprising five FKF Premier League chairmen who will be tasked with drafting Sponsorship Deal proposals on how the top tier league will be run.

The five are Dr. Dan Shikanda (AFC Leopards), Dan Aduda (Tusker), Robert Maoga (Kariobangi Sharks), Col. Erick Oloo (Ulinzi Stars) and Ken Ochieng (Zoo Kericho).

Among the Sponsorship Deal proposals discussed during the meeting was the possibility of clubs voting for an independent chairman to lead a new league. This confirms Mwendwa’s earlier assertions that he would not renew the contract between Kenyan Premier League Ltd and FKF that will expire on September 24.






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